Britney ends billion-dollar perfume contract with Revlon

[CentralCJ]

[HisNameisChase]

Her first 3 perfumes were and are amazing, but the spin-offs are too much and cheapened the brand.

[monalisaney81]

AP

[Body ache]

Good. She needs to reinvent her perfume line.

[Kiss my]

Britney’s literally giving everyone the middle finger

[Fab britney]

I’m seeing private show get a cult following on tik tok but other than that do ppl outside the fanbase know anything but curious fantasy and midnight?

[SJK]

48 minutes ago, HisNameisChase said:

Her first 3 perfumes were and are amazing, but the spin-offs are too much and cheapened the brand.

Facts! 

[RogerJohnson]

19 minutes ago, Fab britney said:

I’m seeing private show get a cult following on tik tok but other than that do ppl outside the fanbase know anything but curious fantasy and midnight?

Probably just whichever versions they see at Burlington Coat Factory

[Seanril]

I hope this means she does not stop the fragrance line and becomes more active in it. 

[Puppy]

I hope she can do new fragrances rather than release a ton of fantasies which I don’t mind since the bottle is cute, it’s just way too much.

maybe she can release a dark prerogative so it can truly be uni***.

[ovoxo]

Coming soon Termination Fantasy 😍

[AII]

2 hours ago, Body ache said:

Good. She needs to reinvent her perfume line.

Yep. That's her goal... 

[GirlOnTheMoon]

Interesting because it was my understanding that Revlon acquired her perfume line from Elizabeth Arden and so I didn’t know Britney was still involved. I think it was a good move to end the partnership. Revlon cheapened the brand and dragged it to the ground.

I’m just fantasizing here but it would be fun if she comes up with a new fragrance on her own not through a cheap brand like Revlon. 

[monkeystar88]

I’m a huge fan of her line. I own almost all of them. The passion is definitely not there anymore. I’d be heartbroken if the line stopped but would love a reinvention. I really think she should sell straight to the consumer. 

[icybaby]

So she didn't sign another money contract with Revlon. Which could give her easy money. Will she sign with another company? Or we will only get those million versions of fantasy

Edited August 31 by icybaby

[Pablitonizer]

Just now, icybaby said:

So she dodm't sign another money contract with Revlon. Which could give her easy money. Will she sign with another company? Or we will only get those million versions of fantasy

She's signed with Give Back Beauty now. Her fragrances will start under this new brand in 2025

[PolySpears]

how many Fantasies have there been? Something new will help 

 

[BritneyWiki]

The old contract may have lined the pockets of other people leeching off of her too. Maybe she's letting that end so she can strike a new deal that benefits her more directly. Clean slate. Drain the swamp!

[MissDebbie]

10 hours ago, Pablitonizer said:

She's signed with Give Back Beauty now. Her fragrances will start under this new brand in 2025

This is good! Maybe she is more involved this time! New projects indeed! 

[Gutterguppy]

Plaintiffs attempted to get on the phone with the Britney Brands team immediately. The Britney Brands team delayed scheduling a call. The Britney Brands team did not identify any issues with the contract they had sent on April 18 and that Revlon had signed on April 24, 2024. Plaintiffs attributed the delay to other issues in Ms. Spears' life and proceeded as if signing the contract was the ministerial formality that it legally was.

Wow. So, she was clearly in the middle of settling the probate case re: the conservatorship and then shortly after would settle her divorce with Sam.