So What Happened to The Intimitate Britney Spears collection?

[Victoriab1tch]

As far as I know, the line did very well actually. It was not meant to be more than it was. Change lingerie is a danish brand and they became well known after this collab. They still have stock left from her line. They have a little outlet store and I always find either panties, robes or bras with her tag on. It's so cute lol 

[kasavas]

For me, it was great for good photoshoots, something we rarely got during the cship, but that was all it was. 

[kasavas]

20 hours ago, Kevney said:

unsuccessful random cash grab

her candies line was better

Candies looked dated af, kitsch at its finest.

At least the intimate collection looked somehow elegant for the most part.

[BrittonJeanSpears]

22 hours ago, joanhs said:

Please use the search function, i have explained it many times. 

 

It was a 2 year contract, nothing more. Change lend their design and store, Britney gave them her name and face. Exchange. Nothing more 

Oh. Cool, TIL

[joanhs]

15 hours ago, Gaydar said:

I think the biggest issue was it not being available in stores and not having enough promotion to sell well as online only.

My guess is that it did ok and I'm sure made profit but not enough interest was there to continue the line.

The photoshoots, interviews, and runways were cute though! I think the pieces were reasonably priced and pretty too.

Not available?? Its like Victoria Secret. Change is a store! Of course it wouldnt be on sale at target..

[Mayenaise]

The campaign was kinda well done and it was available in popular stores such as ASOS I remember, she also looked gorgeous in the promo and advertisements. It had the potential of being much bigger.

I don't think Britney seemed interested in the longevity of it... She did what was required of her and nothing more. It didn't seem like a passion, despite what she was saying in the interviews