So What Happened to The Intimitate Britney Spears collection?

[Fita]

So Brit just posted a video where she's wearing a new bra she got:

(https://www.instagram.com/reel/C0Z3Bi4PS_B/?igshid=MzRlODBiNWFlZA)

And then I remembered what these days I was asking myself: what happened to that line of underwears? She said in a interview back then (2014) that she was very passionate about it and she was working on it for 1 year and a half until she releasead it:

 

 

Edited December 3, 2023 by Fita

[Jup1ter]

Ask Loulynn

[RadicalOptimism]

[Fita]

7 minutes ago, Jup1ter said:

Ask Loulynn

[Fita]

Just now, CrazyButItFeelsAllright said:

was she talking about bionic tho?

[stronger1992]

I’ve been asking this for years 😂🤷🏻‍♂️ Maybe it didn’t sell well? Tbh she didn’t seem too interested in it. A business/clothing line like that takes major dedication and time. Maybe she didn’t want to anymore? 

Edited December 3, 2023 by stronger1992

[Fita]

2 minutes ago, stronger1992 said:

I’ve been asking this for years 😂🤷🏻‍♂️ Tbh she didn’t seem too interested in it. Same when she did her Kohls collection. 

For me she seemed more passionate than in her Candie's collection. It seemed something that also came from her, you can see it when she's talking about that little vintage store. Nah?

Edited December 3, 2023 by Fita

[Nina Dobrev]

im pretty sure it was something that they pushed for her to do, rather than it being a real passion project stemming from her (and whatever passion she did have to do it was promptly disregarded because it became THEIR affair rather than HER affair) it was her brand just making more money off of her.  its giving Britney Jean "most personal album" teas

god she looked ******* gorgeous though 

Edited December 5, 2023 by Nina Dobrev

[FullyDattAndDatt3full]

gottu luv these commercials for it she created!! ♥♥♥♥

[briprin1]

23 minutes ago, Fita said:

was she talking about bionic tho?

Wondering the same...

[MikeHunt]

Jessica Biel’s influence tanked Britney’s line. 
 

[Isla]

I'm not sure. Maybe it just sold badly? It did seem like it may have been a con decision although Britney herself seemed quite passionate about it at the time in the interviews she did. I really liked the photoshoot too. 

Britney also didn't mention it in the book, although tbf I'm aware she wasn't really going to talk about many of her side projects in it.

[jalpha]

Britney's team was evil - BUT also ahead of their time. This could have been HUGE for Britney. The problem is that Team Con is cheap and only motivated by short-term money grabs. They went low with this line, marketing, and business plan. The idea was right, though.

Had Britney hired RiRi's team, she could have had a Fenty.

A missed opp, but I don't think Britney's heart was in it. I think she just wanted a family. She was okay with the money she already made. 

[jalpha]

1 hour ago, MikeHunt said:

Jessica Biel’s influence tanked Britney’s line. 
 

So petty if this is real.

[LordofTheMoodRing]

1 hour ago, MikeHunt said:

Jessica Biel’s influence tanked Britney’s line. 
 

She should apply that theory to her relationships. 

[MikeHunt]

30 minutes ago, jalpha said:

So petty if this is real.

It was real. She tweeted that soon after Britney launched her line. 

[Frankie8]

I always got the sense that it just didn't really sell well so it kind of just faded away not to be mentioned again. It always seemed to me a short-term project and not something they really wanted to focus on past that like Rihanna's line of products.

She looked beautiful in her promo appearances and pictures though.

Edited December 4, 2023 by Frankie8

[Fita]

13 minutes ago, Frankie8 said:

I always got the sense that it just didn't really sell well so it kind of just faded away not to be mentioned again. It always seemed to me a short-term project and not something they really wanted to focus on past that like Rihanna's line of products.

She looked beautiful in her promo appearances and pictures though.

At least she accomplished that goal.

[stronger1992]

2 hours ago, MikeHunt said:

Jessica Biel’s influence tanked Britney’s line. 
 

Life’s too short to be married to a D bag. 

[RadicalOptimism]

44 minutes ago, stronger1992 said:

Life’s too short to be married to a D bag. 

Life’s too short to be a D-List known for a 90s drama. Poor dat