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Britney and The Weeknd to be featured in new HBO movie 'THE IDOL'?


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25 minutes ago, TheBlackoutRadar said:

I love that The Weeknd has put a picture up that says 'the idol' and tags HBO and it's all mysterious and teasing meanwhile Britney just puts a picture of a cat up and doesn't give a flying **** about her caption and just writes what she wants. I love her so much 😂

That’s exactly why marketing geniuses are genius. It’s advertising that’s 100% catered to her audience. It’s what everyone knows, loves, and expects from Britney’s Instagram, but it’s promo. And it doesn’t appear out of place on her profile or like an advertisement in any way. 
 

The Weeknd does exactly that with his own style. Cool. Slick. Mysterious. Typical Weeknd. But it’s promo. 

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