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  1. so this popped up in my feed at first I didn't like it but once it reaches the chorus it sounds great
  2. Remember when the world ended on December 21st, 2012? Well, Britney gave us a teaser the year prior, when she released the Till the World Ends music video on April 05, 2011. The second video off the Femme Fatale era, was directed by Ray Kay, who would later direct the Twister Dance Remix of the song in 2012, and it was filmed in the basement of a meat plant, in Los Angeles. During I am the Femme Fatale, we could see a bit of the behind the scenes of the video. Britney described the set as being grimy and gross, and looking "like there was poop everywhere" but it wasn't poop though, just sweat. She also explained that she likes to watch the playback after filming each scene: "it's just to make sure it's right and that the costume looks right and the dancers are together and we all look in unison. It's an energy and it looks fresh. It has a certain vibe with it and it makes sense." At some point, she changed her heels for ugg boots, during the scenes where her feet weren't showing, to be more comfortable. According to an interview Britney did for the VEVO certified ceremony, her goal for Till the World Ends was to do something "mystical and urban and underground". She and Ray Kay came up together with the concept, along with her management, to put all these elements together. Britney also confessed that this was one of her most difficult videos to shoot. The director also explained the day of December 21st came from the Mayan calendar which noted that date as the end of the world, but also noticed they wanted to give a message of hope with the ending of the clip. The apocalyptic video shows Britney, who wears a leather jacket, and her dancers having an underground party as they wait for the world to end. The hot and heavy environment is reminiscent of her I'm Slave 4 U video, released 10 years earlier, as well as the scenes where she's seen in front of an illuminated background, with similar predominant colors. Throughout the video we see them performing a choreography, while buildings fall down as the entire city collapses above them due to the meteors and earhtquake. In the end, we see Britney now wearing a red bodysuit, getting sprayed with water along with her dancers as the sun rises. Britney then comes out of a manhole smiling, looking at the outcome of the catastrophe from the day before. The following week, on April 14, a different version of the video, ditching the apocalyptic scenes in favor of the choreography, was released as DANCE Till the World Ends. The music video was nominated at the 2011 VMA's for Best Pop Video, which it won, and Best Choreography, which lost to Beyoncé's Run the World. In July 2012, it became Britney's second video to get certified for more than 100 million views on YouTube. There's also another version of the video for the Culture Shock Remix, exclusive to Apple Music and TIDAL Related:
  3. On March 04, 2011, Till the World Ends was released as the second single off Britney Spears' album Femme Fatale. It was produced by Max Martin, Dr. Luke, Billboard and Emily Wright, and it had additional writing by Alexander Kronlund and Kesha. The electropop, dance, uptempo track talks about literally, dancing till the world ends and it's characterized by a chanting chorus that repeats several times throughout the song. She officially premiered the track at On Air with Ryan Seacrest: The apocalyptic track was acclaimed by the critics, with Rolling Stone naming it the third best song of the year. It sold 117k copies on its first week, debuting at #20 on the BBH100 and eventually peaking at #3. It hit the #1 spot on the US Dance Club Songs chart and it was Top 10 in almost every country it charted, including #1 in Russia, Poland, South Korea and Spain. In 2015, it was voted the best song of the 2010's by Billboard readers. In April, a few days before the release of its music video, a lyric video was uploaded to her YouTube channel: Related: She first performed the song on March 25 at Rain Nightclub, and it was later included on her sets for GMA and Jimmy Kimmel. It was later included on her Femme Fatale Tour. And it was also the closing song of Britney: Piece of Me for the entirety of its duration. Till the World Ends received several remixes, the most notable, The Femme Fatale Remix, was released in April and it featured Nicki Minaj and Kesha. Britney joined Nicki Minaj at the BBMA 2011 to perform a shortened version of the song. Nicki would later join Britney to perform her rap on the Femme Fatale Tour at selected dates. In 2012 the Twister Remix was also released in order to promote Twister Dance. It also received a remix EP titled Till the World Ends (The Remixes) on April 15, 2011.
  4. On November 26, 2012, a series of videos were published on Britney Spears' official channel where she received from her fans the #VEVOCertified awards for I Wanna Go and Till the World Ends, which were the only two videos of hers that had surpassed 100M views on her YouTube channel. She also discussed some of her classic music videos, which years later would surpass in views the two awarded videos of this occasion. In fact, in 2021, I Wanna Go is only her 7th most watched video, and Till the World Ends sits at #10.
  5. On September 8, 2012, the Till the World Ends (Twister Remix) video/ad was premiered at rockthespots.com The commercial was done in order to promote Hasbro's new variation of the classic game Twister, Twister Dance, which featured a remix of Britney's Till the World Ends. The video was directed by Ray Kay, who also directed the official music video of the song in 2011. On September 18, the full remix was uploaded to Britney's YouTube channel In September 2013, a new version of the game was released, Twister Dance Rave. This game included the Circus (Twister Rave Remix). No new commercial was shot, but instead they recycled some of the footage from the previous year. You can listen to the full remix here:
  6. On April 25, 2011, Till the World Ends (The Femme Fatale Remix) was released on iTunes. The new version of Britney's Femme Fatale's second single featured a rap by Nicki Minaj and it also featured Ke$ha, who co-wrote the original song. Although the remix had leaked online since April 22, it wasn't addressed by the artists who only revealed a countdown on their websites that led to the official release on April 25. The remix starts with Nicki Minaj's verse which seems to be directed at a female hater, with phrases such as "Told you they'd revive your career but somebody lied" and "I ain't talkin' poultry when I say this chicken's fried" as well as references to Britney's album name, Femme Fatale, and Ricki Lake. She then introduces Britney and Ke$sha, the latter of which proceeds to sing the first chorus before Britney takes on the song. Ke$sha rejoins Britney later in the track towards the end of the second verse and the bridge. Ke$sha talked to MTV News about the track: Though Ke$sha never joined Britney to perform the track, Nicki Minaj did perform her verse at the 2011 Billboard Music Awards, which was followed by Britney performing a shortened version of Till the World Ends. Nicki Minaj also joined Britney on her Femme Fatale Tour that summer and performed the track on selected dates. Only that instead of opening the song with her rap, Nicki would appear later, before the final chorus. Related:
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