The new merch references Britney’s 6/21/23 court speech and Jamie Spears

[NotBuyingIt]

I love this. The “I am Britney Spears” quote also references a quote from Jamie during the conservatorship - Britney is clearly taking back her identity with this.

“I wasn’t good, I was great”:

I Was Great T-Shirt

STORE.BRITNEYSPEARS.COM

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Britney Spears Official Store: Shop this and more merch in the official store.

 

”I am Britney Spears”:

I Am Britney Crewneck

STORE.BRITNEYSPEARS.COM

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Britney Spears Official Store: Shop this and more merch in the official store.

 

I Am Britney Spears T-Shirt

STORE.BRITNEYSPEARS.COM

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Britney Spears Official Store: Shop this and more merch in the official store.

[Gutterguppy]

I would definitely buy the 'I wasn't good...'  shirt — very powerful statement and it can resonate with anyone

[KrisJ]

Jamie on his way to purchase the “I am Britney Spears” one 

[The Dream]

Spot on! I didn't make the connection.

[The Dream]

Just now, KrisJ said:

Jamie on his way to purchase the “I am Britney Spears” one 

OMG 

[Propagandalf]

I don't find any of the designs interesting... 

[alexdaily]

Wait so this was the surprise? 

[Baronesse]

[MX3]

I actually love this. It is celebrating Britney Spears circa free Britney era and not just flogging the same promo pics from bomt or slave 4 u we’ve seen over and over 

[Tetris]

Am I in the minority here thinking the testimony quote is kind of tasteless? Maybe Britney approved of these designs, but if not…

Also, from a design perspective it should probably read “I WAS GREAT” Because without any emphasis, this can just as easily (and accurately, technically) read as “I WAS GREAT” which is, um…

[Markoct]

14 minutes ago, alexdaily said:

Wait so this was the surprise? 

Be surprised or be dragged 

[Markoct]

Just now, Tetris said:

Am I in the minority here thinking the testimony quote is kind of tasteless?

[LickedABattery]

I was great shirt…first merch item I actually wanna buy! Love it.

[MX3]

27 minutes ago, Tetris said:

Am I in the minority here thinking the testimony quote is kind of tasteless? Maybe Britney approved of these designs, but if not…

Also, from a design perspective it should probably read “I WAS GREAT” Because without any emphasis, this can just as easily (and accurately, technically) read as “I WAS GREAT” which is, um…

I certainly hope it was approved by her. I think celebrating HER words that she spoke “out of turn” from the c-ship is absolutely what it means to be a fan of BRITNEY rather than supporting another promo image that is or was owned by “Britney inc” so to speak 

[Pinky98]

Not Britney blatantly dragging her father with the I Am Britney Spears 

[Fita]

Yeah the I wasn't good. I was great was such a great idea. I'd get that maybe. 

[Fita]

WAIT

was this the big announcement they said it was supposed to be today??????

Edited October 13, 2023 by Fita

[Fita]

54 minutes ago, LickedABattery said:

I was great shirt…first merch item I actually wanna buy! Love it.

They finally did actual creative content (new designer hired? Jordan?? )

Edited October 13, 2023 by Fita

[PopA911]

Honestly I like the new merchandise. Usually the official merchandise is kinda bleh, but I find this collection kinda inspiring. I would get the I was great & now watch me sweater. 
 

I hope the book is revealing & honest & not a regurgitation of all the stuff we already knew. 

[ainey]

Cringe designs. No one’s gonna wear those.