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We are used to almost every genre except rap and hip hop being presented at the halftime show.. This all changes, Eminem, Dr. Dre, Snoop doggydog, and queen of hip hop soul Mary J. Blige will bring hip hop on Americas favorite event the super bowl. I don't know what to expect, but this acknowledging after decades of saying rap Music and hip hop in general wouldn't last, pretty much makes it official that it lasted even though they've been trying to stop it since the 80s.
On February 03, 2002, during the Super Bowl XXXVI, Britney Spears' commercial for Pepsi titled Now and Then (or also known as Pepsi Generations) was first aired during the first quarter of the game. It features Britney in different eras of pop culture, from the 1950s through to the 1980s, and then jumps to the 2000's with an updated version of the Joy of Pepsi song. It was created by BBDO New York, Pepsi's long-standing advertising agency. Through Yahoo!, web users were able to choose their favorite "generation" from the first ad, and it was turned into a 30 seconds isolated ad, which aired during the fourth quarter of the game. In 2018, Britney Spears talked about it for People magazine: At the time, the commercial broke the Record Guinness for Most expensive advertising campaign on television, at $90,000 per second.
On February 01, 2015, the Super Bowl XLIX took place in Arizona. During the commercial breaks, Britney appeared in a mysterious #SuperBowlRally ad, vocalizing in front of a mirror as she puts on some strips under her eyes. She was actually in attendance at the game along with her then boyfriend Charlie Ebersol and dad She also reunited with Steven Tyler, with whom she performed at the Halftime show in 2001.
On January 28, 2001, the Super Bowl XXXV halftime show took place at the Raymond James Stadium in Tampa, Florida. The show, dubbed as "The Kings of Rock and Pop" was produced by MTV and it was headlined by Aerosmith and NSYNC, with guest appearances by Britney Spears, Mary J. Blige, Nelly, Tremors and The Earthquake Horns. It was the first time in a Super Bowl halftime show that fans stood in the field around the stage. The show started with a sketch with Ben Stiller, Adam Sandler, Chris Rock, Aerosmith and NSYNC, followed by this setlist: Bye Bye Bye (NSYNC) I Don't Wanna Miss a Thing (Aerosmith) It's Gonna Be Me (NSYNC and Tremors featuring The Earthquake Horns) Jaded (Aerosmith) Walk This Way ((Aerosmith, NSYNC, Britney Spears, Mary J. Blige, Nelly)