This Day in Pop: Britney's Pepsi commercial "Now and Then" airs during the Super Bowl XXXVI in 2002 (February 03)

[PokemonSpears]

 

On February 03, 2002, during the Super Bowl XXXVI, Britney Spears' commercial for Pepsi titled Now and Then (or also known as Pepsi Generations) was first aired during the first quarter of the game. 

It features Britney in different eras of pop culture, from the 1950s through to the 1980s, and then jumps to the 2000's with an updated version of the Joy of Pepsi song. It was created by BBDO New York, Pepsi's long-standing advertising agency.

Through Yahoo!, web users were able to choose their favorite "generation" from the first ad, and it was turned into a 30 seconds isolated ad, which aired during the fourth quarter of the game.

 

In 2018, Britney Spears talked about it for People magazine:

Quote

“That was like 15 years ago. Goodness!” reflects Spears about her long relationship with Pepsi in an exclusive interview with PEOPLE. “I’m like, ‘Wait a second!'”

“We had a couple of different set-ups, and we had one where I was Robert Palmer. We did a remake of ‘Simply Irresistible,’ and I had to go through hair and makeup,” says the star, who is bringing her “Piece of Me” tour to the East Coast and Europe in July and August. “It took forever because they were turning me into a man!”

Looking back, however, Spears remembers they made her hair “too big” and she ended up looking “like a girl with a beard,” she jokes. “I was like, ‘I look nothing like him and we spent like four hours on hair and makeup.”

She also has fond memories of spending time with her younger sister Jamie Lynn Spears, now 27, who was a tween at the time and made a cameo in the commercial.

“She was on set with me and we were all out in this field. It was so hot, and we all had to be like hippies and kind of swing our bodies around,” says Spears.

Spears’s favorite scene from the commercial, though, is the “traditionally classic” one in which she shows off her dance moves in front of a drive-in while baring her infamous abs in a crop top and low-rise bottoms.

“It was in a sound studio, and it was really tight,” she says. “At the time [with] my belly showing, it was very, very cool. It’s probably one of my most proud pieces of work.”

 

At the time, the commercial broke the Record Guinness for Most expensive advertising campaign on television, at $90,000 per second.

 

 

 

 

 

[PokemonSpears]

Britney at the Super Bowl Party at Planet Hollywood

 

 

[1inamillion]

Primeney was such a gift to this world. 

[Stefani]

[Exaholic]

This decade sucks so far... can we just rewind back to 2000-2010???

 

[Xfactor Sam]

51 minutes ago, PokemonSpears said:

Britney at the Super Bowl Party at Planet Hollywood

 

 

They looked so happy and great together  Stinky and Pinky will always have a soft spot in my heart 

[Xfactor Sam]

7 minutes ago, Exaholic said:

This decade sucks so far... can we just rewind back to 2000-2010???

 

Couldnt agree more

[Xfactor Sam]

Britney did the most iconic Pepsi commercials. PERIOD. No one will be able to top her. FACT!

Btw I save my Britney pepsi can like a very valuable item.

 

[bspearsMJfan5]

I remember this like it was yesterday!! Primeney was such a sight to see!!

[thebritmaster]

The Pepsi MV ads rank up there with Slave, Toxic, BOMT  

[princessmimi]

What an iconic commercial!

It shows why she was so successful:

she was charismatic, beautiful, hot, talented and sweet!

This is what haters and the new generation should see before they start talking ****

[Isla]

You’re in the Pepsi generation

[Midnight]

What's your favorite pepsi ?

[Iconic 4 U]

1 minute ago, Midnight said:

What's your favorite pepsi ?

My favourite kind of Pepsi? Pepsi's pepsi

[Midnight]

2 minutes ago, Iconic 4 U said:

My favourite kind of Pepsi? Pepsi's pepsi

I think I want a fanta 

[Iconic 4 U]

1 minute ago, Midnight said:

I think I want a fanta 

We only have coke, is that okay?

[RadicalOptimism]

3 hours ago, PokemonSpears said:

Britney at the Super Bowl Party at Planet Hollywood

 

 

Britney and an LGBT ally 

[Midnight]

1 minute ago, Iconic 4 U said:

We only have coke, is that okay?

I'll have the water thanks 

[Guest]

9 hours ago, Xfactor Sam said:

They looked so happy and great together  Stinky and Pinky will always have a soft spot in my heart 

She looked so gorgeous, happy and full of life!

Her necklace has 'JB' on it. 

[Guest]

Not Juno Leno ruining that 2 seconds of the commercial with her appearance tho