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This Day in Pop: Britney's Pepsi commercial "Now and Then" airs during the Super Bowl XXXVI in 2002 (February 03)

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On February 03, 2002, during the Super Bowl XXXVI, Britney Spears' commercial for Pepsi titled Now and Then (or also known as Pepsi Generations) was first aired during the first quarter of the game. 

It features Britney in different eras of pop culture, from the 1950s through to the 1980s, and then jumps to the 2000's with an updated version of the Joy of Pepsi song. It was created by BBDO New York, Pepsi's long-standing advertising agency.

Through Yahoo!, web users were able to choose their favorite "generation" from the first ad, and it was turned into a 30 seconds isolated ad, which aired during the fourth quarter of the game.

 

In 2018, Britney Spears talked about it for People magazine:

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“That was like 15 years ago. Goodness!” reflects Spears about her long relationship with Pepsi in an exclusive interview with PEOPLE. “I’m like, ‘Wait a second!'”

“We had a couple of different set-ups, and we had one where I was Robert Palmer. We did a remake of ‘Simply Irresistible,’ and I had to go through hair and makeup,” says the star, who is bringing her “Piece of Me” tour to the East Coast and Europe in July and August. “It took forever because they were turning me into a man!”

Looking back, however, Spears remembers they made her hair “too big” and she ended up looking “like a girl with a beard,” she jokes. “I was like, ‘I look nothing like him and we spent like four hours on hair and makeup.”

She also has fond memories of spending time with her younger sister Jamie Lynn Spears, now 27, who was a tween at the time and made a cameo in the commercial.

“She was on set with me and we were all out in this field. It was so hot, and we all had to be like hippies and kind of swing our bodies around,” says Spears.

Spears’s favorite scene from the commercial, though, is the “traditionally classic” one in which she shows off her dance moves in front of a drive-in while baring her infamous abs in a crop top and low-rise bottoms.

“It was in a sound studio, and it was really tight,” she says. “At the time [with] my belly showing, it was very, very cool. It’s probably one of my most proud pieces of work.”

 

At the time, the commercial broke the Record Guinness for Most expensive advertising campaign on television, at $90,000 per second.

 

 

 

 

 

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PokemonSpears
PokemonSpears

On February 03, 2002, during the Super Bowl XXXVI, Britney Spears' commercial for Pepsi titled Now and Then (or also known as Pepsi Generations) was first aired during the first quarter of the game. 

1inamillion
1inamillion

Primeney was such a gift to this world. 

Iconic 4 U
Iconic 4 U

My favourite kind of Pepsi? Pepsi's pepsi

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9 hours ago, Xfactor Sam said:

They looked so happy and great together :tysm_beyonce_thanks_wow_gratitude_love_you_ily: Stinky and Pinky will always have a soft spot in my heart :mcry_mariah_carey_proud_beaming:

She looked so gorgeous, happy and full of life! :yasqueen_yes_wow_crying_praise_tears_wipe_sad:

Her necklace has 'JB' on it. 

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