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Pepsi steps down as sponsor of the Super Bowl halftime show

Cqleb

By Cqleb
in Entertainment

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According to the Hollywood Reporter, After a decade, Pepsi has announced it will no longer sponsor the Super Bowl Halftime Show.

The soft drink giant plans to focus spending in digital, as broadcast TV audiences continue to dwindle.

Pepsi bought the rights in 2012 as part of a marketing deal worth over $2 billion.

https://www.hollywoodreporter.com/tv/tv-news/pepsi-super-bowl-halftime-show-new-nfl-sponsor-1235153393/

Edited by Caleb Ellis
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