TheGloryBritney Posted August 31, 2016 Share Posted August 31, 2016 Apple Music bankrolled an expensive Britney Spears ad campaign. Now, Spotify is reaping the benefits and rewarding a ‘non-exclusive’. Britney Spears is now getting double the promotion — and half the piracy — thanks to an escalating pissing match between Apple Music and Spotify. The drama started when Britney Spears backed out of an exclusive release arrangement with Apple Music, despite a massive advertising and promotional push by Apple. That included a pricey, pre-VMA television spot featuring Kevin Bacon, one that featured her new album (playing, of course, on Apple Music). Britney’s abrupt reversal was partly prompted by a catastrophic Frank Ocean exclusive release, as well as allegations that Spotify was actively retaliating against artists signing Apple Music exclusives. That’s still a mere theory, reported heavily but denied by Spotify. Either way, Britney is now enjoying the complete opposite of a Spotify retaliation, and undoubtedly racking up streams in the process. Instead, Spears’ latest album, Glory, is receiving heavy promotion within Spotify’s app, staring with the lead single, “Make Me,” featuring rapper G-Eazy. The blitz is unaided by search, and could be complemented by heavy Spotify playlist inclusion (something notably absent on Katy Perry’s latest single, Rise.) Whether Spears masterminded that result is doubtful, though Frank Ocean seems to have shrewdly played Apple and Universal Music Group. After a botched Apple exclusive and a contract-evading double-album release, Ocean now appears to be earning millions from his label-free, chart-topping ‘Blonde’ album. + Surprisingly Fun Facts About Streaming Music Playlists… Meanwhile, Spotify’s curated playlists are now generating billions of streams monthly (with one billion streams now processed daily). Separately, research continues to show that streaming playlists are a predominant method for both discovery and overall listening on streaming services, with Spotify’s hand-crafted playlists a promotional pushed a big part of that picture. And how about the album itself? It’s actually not too bad, and surprisingly consistent with earlier quality. Longtime Spears fans will probably be delighted. https://t.co/raY07UuGcS Link to comment
TheGloryBritney Posted August 31, 2016 Author Share Posted August 31, 2016 I'm living for it Link to comment
StepIntotheClub Posted August 31, 2016 Share Posted August 31, 2016 listen and learn snakelor sue-ift Link to comment
Orlando. Posted August 31, 2016 Share Posted August 31, 2016 "And how about the album itself? It’s actually not too bad." Just not too bad? It's ******* amazing. Link to comment
Exaholic Posted August 31, 2016 Share Posted August 31, 2016 1 minute ago, Miss Cootie said: lmfao i dont understand anything Me neither... but I think its basically saying she killing it streaming-wise! Link to comment
DirtyMind Posted August 31, 2016 Share Posted August 31, 2016 4 minutes ago, Miss Cootie said: lmfao i dont understand anything It seems like Britney had an exclusivity deal with Apple Music, but pulled out because she was annoyed that they were doing an exclusive with Frank Ocean at the same time and because she didn't want to lose streams from Spotify. That's what I'm getting out of it. Link to comment
Delicious Pork Chops Posted August 31, 2016 Share Posted August 31, 2016 GET THAT PROMO QUEEN B Link to comment
Orlando. Posted August 31, 2016 Share Posted August 31, 2016 I think it basically said Britney had an exclusive deal with Apple Music at first, like Glory would be exclusive on Apple Music for a week or something, that's why they even made an ad with Kevin Bacon to promote her and her new music, but after the Frank Ocean exclusive on Apple Music thing, the scene started getting ugly, Spotify was going to retaliate all the Apple exclusive artists, including Britney. So her team and label got scared and broke the Apple exclusive deal and made Glory all platforms available. Spotify wanted to show that they were happy about them backing out of Apple Music, so they started promoting Britney as well. So Britney and her label end up getting double promotion from both Apple and Spotify? That's how I comprehended the article. Link to comment
Lou M. Taylor Posted August 31, 2016 Share Posted August 31, 2016 15 minutes ago, DirtyMind said: It seems like Britney had an exclusivity deal with Apple Music, but pulled out because she was annoyed that they were doing an exclusive with Frank Ocean at the same time and because she didn't want to lose streams from Spotify. That's what I'm getting out of it. I think Glory was on its way to become an Apple Music exclusive but after Frank Ocean released, UMG stated that they would stop supporting exclusives and Spotify said they wouldn't promote the artists who had exclusives, so Britney backtracked from the deal with Apple and Spotify rewarded her for doing so by giving her lots of promo on their platform. Link to comment
Million Billion Posted August 31, 2016 Share Posted August 31, 2016 The only thing I'd love about this (if it's true) is how Britney is getting involved on her career now. Before, it didn´t happend not even in our dreams, it was like: "here's my new material, do your job guys and see you next era, bye" Don't wanna sound selfish but she is where she is at some extent thanks to US. Link to comment
Godney'sSweetCheeks Posted August 31, 2016 Share Posted August 31, 2016 I'm so glad it's available on Spotify. My Spotify keeps crashing, but the more streams Britney can get the better, especially as the B Army tends to be older and Britney needs streams to compete. Link to comment
Godney'sSweetCheeks Posted August 31, 2016 Share Posted August 31, 2016 11 minutes ago, Orlando. said: I think it basically said Britney had an exclusive deal with Apple Music at first, like Glory would be exclusive on Apple Music for a week or something, that's why they even made an ad with Kevin Bacon to promote her and her new music, but after the Frank Ocean exclusive on Apple Music thing, the scene started getting ugly, Spotify was going to retaliate all the Apple exclusive artists, including Britney. So her team and label got scared and broke the Apple exclusive deal and made Glory all platforms available. Spotify wanted to show that they were happy about them backing out of Apple Music, so they started promoting Britney as well. So Britney and her label end up getting double promotion from both Apple and Spotify? That's how I comprehended the article. About ******* time we had some good luck Link to comment
monalisaney81 Posted August 31, 2016 Share Posted August 31, 2016 Lol y'all are praising this but watch her pull put of the Apple performance now. Poor y'all. Link to comment
Catalin Posted August 31, 2016 Share Posted August 31, 2016 Will she still perform at the Apple Music Festival ? Link to comment
Nina Dobrev Posted August 31, 2016 Share Posted August 31, 2016 Ahhh, that's why there has been so many headlines with Britney on the homepage of Spotify. There's a huge one right now and it's just ******* amazing. Spotify come thru as stans Link to comment
BrittonJeanSpears Posted August 31, 2016 Share Posted August 31, 2016 Great, now Apple hates her. There goes any iTunes banners in the future. But I'm living for this streaming drama. As long as she stays away from Tidal. Link to comment
Z-dawg Posted August 31, 2016 Share Posted August 31, 2016 The adverts were for EE most likely paid jointly by Apple and them! I don't think there's too much to this! They still announced her for the Apple Music Festival! If this is fully true that would have been scrapped, no? Link to comment
Britney&janet4eva Posted August 31, 2016 Share Posted August 31, 2016 1 hour ago, BrittonJeanSpears said: Great, now Apple hates her. There goes any iTunes banners in the future. But I'm living for this streaming drama. As long as she stays away from Tidal. I could've sworn I saw tidal promoting Britney's make me single and the rest of her catalog. Link to comment
Hannah Posted August 31, 2016 Share Posted August 31, 2016 Wait so is the Apple Music Festival off then? Link to comment
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