This Day in 2018: Britney Spears unveiled her first "uni***" fragrance Prerogative (July 16)

[PokemonSpears]

  

On July 16, 2018 it was revealed Britney Spears' new fragrance Prerogative, her first uni*** perfume.

We got some teasers of a new ad to advertise the fragrance on her social media, but we never really got a full ad.

 

At some point we got a longer cut with the caption 

Quote

 I’m so excited for you all to see the different personas of #MyPrerogative... and I had to put together my own personal edit of the video footage! Here’s a little taste... more coming soon...

 

Throughout the rest of the year we got more teasers (or were they the actual ad?), small clips that showed her wearing different outfits and on different sets.

 

 

 

 

That same day she gave an interview for ET where she talked about it.

 

[blackoutBritney]

Net Worth 2018 $215 Million 

[MissSpearsSaysSo]

Uni*** Uni***  Uni***

[LetMeBe123]

Queen 

[LetMeBe123]

Queen of scent 

queen of Barbie back in the day

queen of pop

queen of live vocals 2022 there’s nothing Britney isn’t the queen of 

[Tear the floor up up]

This era was the beginning of the end of the con

[rocXtar]

As an linguistic academic it’s the latent unnecessary censorship striking again - can’t even write uni*** 

[On_Mah_Raydah]

We get a better music video for a perfume than her actual singles 

[NBT]

When we all thought she was filming the music video for Apple Pie 

[Mxra]

One of her best 

[Isla]

The commercial was so good. Loved the music in it too.

Prerogative was a nice fragrance but I thought it was too sweet to be unis£x.

[Bavgibcryi]

Isn’t it interesting that in the main video for the fragrance she’s in her bedroom while someone is watching her via some screens in another place? Makes you think that there’s more to it, considering all the surveillance stuff that was installed in her actual bedroom.