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On July 16, 2018 it was revealed Britney Spears' new fragrance Prerogative, her first uni*** perfume. We got some teasers of a new ad to advertise the fragrance on her social media, but we never really got a full ad. At some point we got a longer cut with the caption Throughout the rest of the year we got more teasers (or were they the actual ad?), small clips that showed her wearing different outfits and on different sets. That same day she gave an interview for ET where she talked about it.