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On September 14, 2004, Britney Spears launched what would be the first fragrance of her (still ongoing) perfume emporium, Curious. It's a women's fragrance for Elizabeth Arden, and Britney reportedly earned $52 million from the endorsement. Curious was very successful internationally. It was the number one fragrance of 2004 in department stores, and in 2005, it was honored by the Fragrance Foundation as Best Women's Fragrance. The fragrance is a white floral scent. Its notes are Louisiana magnolia, golden Anjou pear, lotus flower, tuberose, star jasmine, pink cyclamen, vanilla-infused musk, sandalwood and blonde woods. The TV advertisement for Curious, "Hotel Rooms," was conceived at agency Goodby, Silverstein & Partners and directed by Dave Meyers. Actor Eric Winter plays Spears' love interest in the TV commercial. On the Circus music video, we can see Britney putting on the Curious perfume. Two other flankers were released: Curious in Control in 2006 and Curious Heart in 2008 In 2005 she would release Fantasy, her most successful fragrance, but we'll save that for a separate post, since its anniversary is tomorrow.