HAPPY BIRTHDAY HOLD IT AGAINST ME VIDEO! 6 years.

[BRING THE NOISE]

- It was filmed on January 22 and 23. directed by Jonas Akerlund
- Brian Fridman was in charge of the choreo.
- Auditions started on December 2010.
- For 14 days, a teaser was released everyday.

The main idea behind the video is the rise, fall, and revival of Spears herself.
The video begins when a meteoroid heads for Earth, and lights up a city when it finally lands, symbolizing Spears' entrance to fame and her skyrocketing career in the late 1990s as she became a household name.

After this, black-and-white interspersed scenes of Spears getting ready in a soundstage are shown, while the words "Britney Spears" and "Hold It Against Me" appear in Def Leppard-inspired multicolored letters. Spears is then seen wearing shorts and showing her midriff in the soundstage, while her dancers in white are getting dressed around her. They are surrounded by cameras and lights, symbolizing her constantly being under the microscope and hounded by the media. As the first chorus begins, Spears appears wearing a white wedding dress inside a cylinder-shaped metal room with wires.

 

The futuristic set and flowing dress are reminiscent of Madonna's music video for "Bedtime Story" (1995).  She is seen rising up the cylinder-shaped metal room and her past music videos surround her, symbolizing her ever growing career in the music industry (and possibly referring to the carousel of Logan's run). When the second verse begins, Spears sings, wearing sparkly red skull-shaped shoulder pads, with microphones around her.

 

 

A pastiche of following scenes alternates between Spears dancing on the soundstage, singing with the microphones and a scene of just red lips, a reference to the opening shot of the 1975 film The Rocky Horror Picture Show.This begins to show her losing grip, reminiscent of her break down. When the breakdown starts, she begins to eject painting through IVs in her fingers, staining the room and the monitors, symbolizing her own fall as her name becomes tainted.

 

Then, two versions of Spears, both wearing blue and red dresses with flowing trains, are seen fighting each other, another symbolism, this time of her fighting her inner demons. After this, both versions of Spears, as well as her on the wedding dress, fall exhausted to the ground, symbolizing the lowest point of her life during the breakdown.

 

While interspersed scenes of Spears in the soundstage are shown, the other versions of herself start to wake up, showing her getting her feet back on the ground and making a comeback, refusing to give up. The final scene shows Spears dressed in a short black dress with her dancers in black on a stage, with confetti and pyrotechnics around them.

 

 In the final shot a question mark (?) appears in multicolored letters. This final scene shows her as she once was, a superstar who is back to reclaim her title. The video ends with the same multicolored lettering of a question mark, symbolizing the unknown that is to come.

 

 

HAPPY BIRTHDAY 6TH TO THIS MASTERPIECE

 

[Jayney]

HIAM is a ******* master piece 

[Nando.]

Loved it

[Witty]

[Williamm91]

1 hour ago, A.D. said:

It's iconic and basics will deal 

When will Mark My Territory, Chlamydia Girls or Make Me Have Brunch with Hyenas? 

that laugh kills me every time!!!!

[Electro World]

Happy birthday to this

[Britneybbhmm]

I friggin' love the song! 

[MissSpearsSaysSo]

I love how they had those little teasers leading up to the video. Why couldn't they do that with Slumber Party? It's so easy and amazing. 

48 minutes ago, Electro World said:

Happy birthday to this

I always wondered what the reason for the clown smile was. 

[Daxx]

4 minutes ago, MissSpearsSaysSo said:

I love how they had those little teasers leading up to the video. Why couldn't they do that with Slumber Party? It's so easy and amazing. 

I always wondered what the reason for the clown smile was. 

[Britneylandia]

6 years omg 

 

An amazing video