Madonna only authorized one album in her huge catalog, 1994's Bedtime Stories, is being sold at the discount price of $4.99. She isn't even promoting it!
We were talking about how labels have to find a solution to improve pure sales. Honestly. $4.99 is obviously what people are willing to pay for an album.
Anyway this morning alone. Bedtime Stories started at #482. Then in two hours once fans started a #JusticeForBedtimeStories campaign. It jumped eventually climbed to #1!
It's the only Madonna album in the iTunes top 100. Many rebel hearts noted it's the only one being sold at $4.99.
Many believe that she had final say since the album is through her record label Maverick.
Oddly enough... only iTunes is participating in the sale.
This just proves the price is what's appealing to consumers to buy decades old albums that's available to stream.
Congrats, Madonna!