In August 2022, M.I.A. officially announced that the album was scheduled to be released the following month. She revealed through an Instagram story that "If Mata isn't out in September, I will leak it myself." The release goal was not met however, upon the release of the album's first promotional single "Beep" on 30 September 2022, the album's cover was officially revealed in full quality on the same day of the song release. The cover features a cropped photograph of the artist on an crystalized-like colorful background. The album's artwork also includes the official M.I.A. logo which simulates a Christian cross.