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On January 26, 2004, the premiere of Pepsi's Gladiator commercial took place in London. The ad was filmed at the Coliseum in Rome and featured Britney Spears, Beyoncé and Pink as gladiators who perform a new version of Queen's classic We Will Rock You. Enrique Iglesias played the role of the evil emperor, and Brian May and Roger Taylor from Queen also made cameo appearances. Brian May said about the commercial: "I will die happy, I think in the end, it will be a good piece of art. There is more money and more talent per second in an ad than in anything else. It was incredible to work with the three of them, and hear the song come to life in a new way. Freddie would definitely have enjoyed it". Britney said about this collaboration: "It's amazing to work with artists like Pink and Beyoncé. It's really, really cool. You want to pinch yourself. This was a thrill beyond belief." Several promo singles were released featuring the track from the commercial, plus some songs by the three divas and Enrique. The general one featured: We Will Rock You (Pepsi "Gladiators" Sound Track Remix) - Beyoncé, Britney Spears, Pink Trouble - Pink Me, Myself & I (Remix) (Grizz's Main Mix) - Beyoncé Me Against the Music (Remix) (Dragon Man Mix) - Britney Spears Addicted (Remix) - Enrique Iglesias Sky Away - Solange Everything You Want -JC Behind the Scenes And then there were the Britney Exclusive, Beyoncé Exclusive and Pink Exclusive promo CD's