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  1. On February 17, 2011, Britney Spears released the music video for Hold It Against Me, the lead single off her seventh studio album Femme Fatale, after a looong waiting accompanied by 14 teasers. The music video was shot in January at Paramount Studios, produced by Hagai Shaham and it was directed by Jonas Åkerlund, with whom Britney had fallen in love since she saw the Ray of Light video he directed for Madonna in 1998. Larry Rudolph explained that they never worked together in the past due to availability or timing conflicts. The music video is one of the darkest ones Britney's ever done. It's filled with symbolism and imagery, a lot of hidden details on top of the already bizarre, most obvious narrative that we see of Britney playing different characters, that engage in a fight, basically, Britney fighting with herself. The topic of the media seems to be present in the form of a ring of microphones, but we also see a Britney wearing a long white dress, surrounded by TV screens that show videos of her past career, such as ...Baby One More Time, Sometimes, Overprotected and even excerpts from For the Record. After the first day of the shooting, Britney tweeted a picture on set wearing a red outfit and surrounded by the microphones. Brian Friedman, a long-time collaborator of Britney, was in charge of the choreography for this video. The auditions to pick the dancers were held in December 2010. On his part, Brian Friedman also chatted with MTV News about what could be expected from the music video, without getting into too much detail: Larry Rudolph talked to MTV News about the collaboration with Jonas, comparing her upcoming album to Madonna's Ray of Light After the shooting of the video, TMZ released some accusations that said they had to use a body double for Britney because she didn't learn her moves. They also claimed she left the set crying after the first day of shooting, but her party denied it: "The accusations could not be further from the truth. Britney worked extremely hard on this video and rehearsed for six weeks prior to shooting. Brit and Jonas got along great. ... Fans will immediately see how inaccurate these claims are once they see the video." Jonas Åkerlund also told TMZ that "[Britney's] been great throughout the entire process. At the end of the shoot I got the warmest hug I ever got from an artist, and I look forward to hugging her again very soon! I've been around long enough to know when an artist gives it their all, and to me it doesn't get better than this. This video is gonna be f---ing awesome. It's all Britney." After the video was released, Larry finally clarified the confusion about the body double to MTV News. He explained: "Of course, there was a body double in there that she was fighting most of the time, which is where some confusion came in. ... I heard some rumors that she used a body double. The reality is, she used a body double for the fight scene, 'cause it's all the fight herself." About the concept of the video, and having the "two Britneys": Steven Ho was the martial artist that choreographed the fighting scene. He also talked to MTV about the process of rehearsal and the actual shooting of these scenes, praising Britney for her hard work. He also explained that it was very helpful to work with Brian Friedman on the set, and kind of incorporate the fighting scene with the style of the choreography Finally, he talked about a particular shot where we see Britney doing a quickstep in the middle of the fight, which was all her idea, and how the outfits that were chosen for this scene (designed by Jonas' wife, B. Åkerlund, who had worked with Lady Gaga in the past) represented a bit of an issue as well as a safety concern, and they actually thought about cutting them off, but they finally decided to incorporate them as weapons. B. Åkerlund gave a detailed explanation of all the people and brands she collaborated with for the outfits of the video, calling it a "punk-rock couture look, with a touch of glam". Tom Tom Fashions helped with the giant wedding dress, there were accesories by La Cracia and Dannijo; Faguni and Shane Peacock worked on the fighting scene dresses, with shoes by XTC. Skin Graft Designs, Tom Binns, Yasmen Hussein, Loree Rodkin and Bordelle were also named, and almost all of the outfits had some sort of decoration with Swarovski crystals. In Latin America, fans of Mexican pop singer Fey accused Britney of copying one of the looks from the 2009 video Lentamente, in which we can see Fey in a similar futuristic set, wearing a long white dress, similar to the one from Hold It Against Me, though the claims lack any support. Hold It Against Me music video is always subject of interpretations by fans, trying to decipher all the symbolism that appears throughout the rapidly changing scenes. More details can be better appreciated on the Director's Cut of the video, which can be seen on Jonas Åkerlund website, which basically removes most of the product placement. After getting behind the other FF videos, Till the World Ends and I Wanna Go, in terms of views, HIAM finally hit the 100M views mark in 2015, and it currently has over 130M views.
  2. On January 10, 2011, Britney Spears released Hold It Against Me, the lead single off her seventh studio album Femme Fatale. It was wrote and produced by Max Martin and Dr. Luke, with additional writing by Bonnie McKee. The EDM track with dubstep elements, was originally offered to Katy Perry, but the producers didn't think it really suited her. The song debuted at #1 on the US Billboard Hot 100, becoming her fourth song to achieve this. With this, Britney Spears became the second artist in Billboard's history to debut at #1 with more than one song, and to do so with a second consecutive single (her previous single 3 also debuted at #1 in 2009), both records behind Mariah Carey. She also became the seventh artist to top the chart in three consecutive decades. It was also #1 in Canada, Denmark, Finland and New Zealand. It also topped the US Dance Club Songs, Dance/Mix Show Airplay and Digital Song Sales charts. The song was made available a day prior to the original release date, following a tweet A demo by Bonie McKee had been leaked on January 06 However, the song wouldn't be performed live until March 25 at Rain Nightclub in the Palms Casino resort in Las Vegas. Here's the rehearsal, btw Then she performed for the first time ever at Good Morning America on March 27, though it aired on March 29. She also performed on Jimmy Kimmel Live! the same day. Hold It Against Me was also the opening song from her Femme Fatale Tour later that year. She hasn't performed the song again ever since the tour ended in late 2011. A music video was released in February, directed by Jonas Åkerlund and choreographed by Brian Friedman, following the modest amount of 14 teasers but we'll celebrate that anniversary later. It's worth mentioning, after the song was released, the pop/country duo The Bellamy Brothers complained about the song being too similar to their 1979 single If I Said You Have a Beautiful Body Would You Hold It Against Me. Max Martin, Dr. Luke and Bonnie McKee sued them for defamation and libel, but the case was dismissed after the duo apologized. In 2013 Bonnie explained in an interview for Hollywood Reporter how the song came about:
  3. Recently I've been watching Britney's videography and got some new thoughts about Hold It Against Me. https://www.youtube.com/watch?v=-Edv8Onsrgg The white dress and tv screens represent her personal and professional life respectively. Then, we can see her fall when she destroys everything and a comeback. During the last chorus she's on stage doing her thing which can be seen as a comeback as an artist and a performer. But at the same time she's wearing black leather outfit. Does that mean that her personal life was dead at the time? All this drama about conservatorship ans stuff got me really sad lately I've always loved HIAM video and its massege but now I feel we've missed some clues she's been trying to show us for all of this time. What do you guys think? I could be reaching because I was also a little drunk watching all of these videos
  4. no, i don't mean can she be as sharp or as energetic as the boys or the female stand in, but given the energy she has now in comparison to the FF era, do you think she could pull this one off? It's not that hard.. I personally think yes.
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