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Looking at the RIAA database and I don't know like 95% of the artists today except Olivia Rodrigo. Looking at the bpi database and when they love something they're loyal forever Billie eilish album just went platinum in the UK, Material girl by Madonna just went gold off digital sales, Little mix went silver with Between US, Taylor swift went silver with both Fearless and Red (Taylor's version) and saw a few singles recertified as well Even Louis Tomlinson 2019 album went UK silver. That's probably loyalty right there. In the US all it does now take is one backlash or one song turn the public off forever. I've always wondered what made the UK probably the loyal of all Music stans.. It's obvious. if they like something. They like it, and won't let it go. Unlike their American counterpart . @Slayer @Jordan Miller It does also show US Music stans are harder to please as well.. P.s. UK certs are free, unlike the US. Most databases does the certs for free and don't charge anything.. @Prachi So when they say an American artist doesn't need their own country to have a career their not lying. Madonna, Michael Jackson, Britney and quite possibly Billie eilish will join that list as well.