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I came across this video today discussing how albums/eras in the modern streaming age have lost the rollouts that can make an album/era so intriguing and engaging. Just FYI, he tends to discuss a lot of hip hop artists, but also discusses some major pop stars like The Weeknd, Beyonce, Justin Bieber, Rihanna, and Kanye West. Personally, I agree with him that these type of rollouts where the entire era is an experience and pulls you in and keeps you begging for the next thing have been on their way out lately. It’s part of the reason I’m so mad The Weeknd didn’t get any Grammy nominations. Not only was his After Hours album my favorite album of 2020 and my favorite album he’s done, he created a whole new world and era with a new character that he stayed in character for for a year. I wish more artists would do this again, especially newer artists. What are your thoughts on this?
