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A PSA starring white celebrities, including Kristen Bell, Kesha, Aaron Paul, Stanley Tucci, Bryce Dallas Howard, and Debra Messing launched today. It's called #ITakeResponsibility, a partnership with the NAACP. They read from a script, denouncing racism and declaring they won't turn a blind-eye to racial injustices. “I take responsibility for every unchecked moment, for every time it was easier to ignore than to call it out for what it was. Every not-so-funny joke. Every unfair stereotype. Every blatant injustice no matter how big or small. Every time I remained silent. Every time I explained away police brutality or turned a blind eye. I take responsibility. Black people are being slaughtered in the streets. Killed in their own homes. These are our brothers and sisters. Our friends. Our family. We are done watching them die. We are no longer bystanders; we will not be idle. Enough is enough.” Though their hears are in the right place, it's a bit hard to watch. Why this public declaration? Why not take action, or donate? This feels like a sequel to the "Imagine" video. Thoughts?