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The countdown led to an announcement by Taylor saying some old merch of her Reputation Stadium Tour at discount prices for a limited time only. Not sure if the countdown and announcement are connected or merely a coïncedence, but the announcement came almost right after the countdown. Bummed. BEFORE: Taylor is known for posting cryptic and weird messages and putting easter eggs all over the place. Lately, she posted just a selfie with the caption "not a lot going on at the moment' on her social media. This is a quote she wore in her "22" music video. Rumor has it the single drops May 22nd. Now, Swifties found out that when you search on the internet "notalotgoingonatthemoment.com" a website appears with a countdown ending in 20 days from now. Swifties believed that the words "The Man" in the same music video on the wall faded into the words "THIS MAY". Ever since then, fans believed something was coming and after this all I can say is...where there's smoke, there's TAYLOR. As I pointed out before, Taylor is somebody who plans stuff way ahead and isn't doing nothing. When Taylor is quiet and absent you can bet she is planning something. UPDATE/EDIT: When you click on the countdown, uou will get an mp3 file in MORSE CODE. This code is translated into "shedding my skin, karma". which is all about a snake losing its skin. In the music video for her latest single "The Man" there's a scene where male Taylor is peeing against the wall at the subway station. All her albums names are represented there along with 2 times the word "Karma". One in orange above her and one in black right in front of her: Ladies and gentlemen, get ready for REPUTATION 2.0 on May 22nd. UPDATE 2: Taylor posted a picture of her on her social media with the caption "big isolation" with snake emoji's, which is a reference to Reputation's single "End Game". Now, when you go to the website notalotgoingonatthemoment.com, it will show a row of snake emoji's! UPDATE 3 (12th of may): Reliable insider called "Mr.S" who is active on some forums and spilled some tea about Gaga's "Chromotica" and "Stupid Love" says Taylor is coming AFTER Katy Perry which could indicate to a may 22nd release! Check out the screenshot below of Mr.S' post: https://twitter.com/neverreaIlyover/status/1260156210264842241?s=20