On May 18, 2016, Britney Spears: American Dream mobile app was released worldwide for iOS and Android. It had been previously released since May 13 in various countries for testing purposes, and it was developed by Glu Mobile, the creators of Kim Kardashian: Hollywood.
In the role-play game, the goal was to achieve fame and superstardom until becoming an A-list artist, guided by Britney Spears' character who appears several times throughout the journey. The player has to customize aspiring superstars, make them record singles, perform gigs, and several other tasks until they reach Britney's stage at Planet Hollywood in Las Vegas. The game features voice acting by Britney Spears.
It features Oops!... I Did It Again, as well as several instrumental versions of songs such as ...Baby One More Time, Work *****, (You Drive Me) Crazy, Toxic, Sometimes, Lucky, Piece of Me and Womanizer.
The game has over 1M downloads on Google Play, however it's received mixed reviews from the users.
In September 2016, a new "exclusive, special version" of her video Make Me... ft. G-Eazy was made available through the app.
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