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THEN: NOW: Katy Perry’s newest single, “When I’m Gone”, in collaboration with the EDM artist-producer, Alesso, will probably receive a very good treatment compared to its predecessor’s promotions and marketing. And to take advantage of the first sold out date of her residency with the capacity of 5000 attendees, Perry has performed the single alongside her 2013’s track, Walking On Air. She is also set to perform at CNN New Year’s Eve Countdown, while the music video’s release will premiere in the middle of the ESPN National Championship, with average viewers of 8 million. Have you listen already? Thoughts?