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On March 12, 2009, Britney Spears released the If U Seek Amy video, the third one to promote her Circus album. It was filmed in February and was directed by Jake Nava, who had already worked with her in 2004 for the My Prerogative music video. The video starts with a parody of news anchor Megyn Kelly, who criticized the double meaning in the lyrics of the song when it was first sent to radio in January, after being chosen as the next single by the fans on an online poll. Megyn Kelly seemed to be thrilled about the homage In 2018, Kristina Mitchell, the actress that played the reporter, talked to Yahoo about her experience on the IUSA video. After the jab at Fox News, we skip to Britney waking up from what seems to have been a super fun slumber party She's wearing a corset and black, wet-look leggins (which could be replicated, according to her stylist for the shoot David Thomas, by getting them at American Apparel and "just fold them in half and then you put slits in it, but you don't slit it where your knees are") as well as a pair of red Louboutin shoes, that weren't on sale to the public until a month later. After a dance sequence in the living room accompanied by her cheerleader dancers, Britney puts on a more conservative outfit, reminiscent of a 50's housewife, a short blond wig, and grabs a baked apple pie as she prepares to exit the house, where she's joined by her husband and two children (including a little girl dressed up in the schoolgirl outfit from ...Baby One More Time) to greet the media that's waiting for her outside. She blows a kiss to the camera and then we see the news reporter again finishing with the classic tagline "doesn't make any sense, does it?" MTV news described it as an amalgamation of all the different moments from her career up to that point, from the BOMT reference, the ***iness of Toxic and Womanizer, the shot style from Everytime, the panties reference from Piece of Me. We could also add that the news anchor, though it was clearly a parody of Megyn Kelly's recent statements, is also reminiscent of the Overprotected (Darkchild Remix) video intro. The video hit 100M views on her official YouTube channel on May 2020 and it was upgraded to "HD" just one day before its anniversary. The video reached #7 on the 2009's yearly Top 100 aired by MTV Latin America. Related:
On March 10, 2009, Britney Spears released If U Seek Amy, the third single off her sixth studio album Circus. It was written and produced by Max Martin, with additional writing by Shellback, Savan Kotecha and Alexander Kronlund. The song talks about looking for a girl named Amy who is nowhere to be found, though its title suggest a different meaning when it's rapidly pronounced during the chorus. So much, that the song received complaints from the Parents Television Council, thus leading radio to air a censored version instead, If U See Amy. Notoriously, Megyn Kelly from Fox News denounced the nature of the lyrics in January; this would be then addressed with a parody in the official music video of the song, which anniversary will be celebrated in a few days. Despite the controversy, the song peaked at #19 on the Billboard Hot 100 and #16 on the US Dance Club Songs chart, while hitting #8 on the Mainstream Top 40. It went #1 in Brazil and it was Top 20 in several other countries. If U Seek Amy was chosen as the third single in an online poll on Britney's official website. It was announced in December 2008 as the winner with 26% of the votes, leaving behind Kill the Lights and Out from Under as the closest options. Blur who? The electropop song was the first time Britney collaborated with Max Martin since her third studio album Britney, released in 2001. She talked a little bit about it in an interview in 2008 If U Seek Amy joined the group of many other singles which never received TV promo performances. However, it's been performed live on her Circus Tour in 2009, Femme Fatale Tour in 2011 and it was incorporated to her Piece of Me show in Vegas since the revamp in 2016. In June 2009, a remix EP for the single was released, including remixes by Junior Vasquez, Mike Rizzo, Crookers among others.