"One of those pop manifestos that announces a new sound, a new era, a new century. But most of all, a new star. Planet Earth, meet Britney Jean Spears, the 17-year-old pride of Kentwood, Louisiana. “…Baby One More Time” is an apocalyptic thunder-clap of a song, with Max Martin’s mega-boom production: The only detail he screwed up was the incredibly annoying ellipsis in the title. As Britney toldRolling Stone in 2000, she stayed up late the night before listening to Soft Cell’s “Tainted Love” (“What a **** song”) to get the growl she wanted. “I wanted my voice to be kind of rusty.”
In the great tradition of debut singles, it was a divisive statement that drew a line between past and future. “So much attitude in that song,” Spears said. “I was so happy because there’s a lot of good songs out there, but it’s rare when you can take a song and really put your name all over it and put your personality into it.” With “…Baby One More Time,” this girl changed the sound of pop forever: It’s Britney, *****. Nothing was ever the same."