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This Day in Pop: Work ***** video premieres in 2013 (October 1)

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On October 1, 2013, Britney Spears released the Work ***** music video. It was directed by Ben Mor, who also directed Scream & Shout's video. It premiered on the CW Network during the iHeart Radio festival, and later it was published on her YouTube account.


The video was shot in Malibu, California from September 7 - 10. Rumors sparked about the costs of the production and editing amounted to $6.5M, making it the second most expensive music video ever, but Ben Mor refuted these claims.


According to Britney, some scenes had to be edited out of the video because of their ***ual tone. She said about the video: "A lot of *** goes into what I do. But sometimes I would like to bring it back to the old days when there was like one outfit through the whole video, and you're dancing the whole video, and there's like not that much *** stuff going on. It's about the dance and it's about being old school, it's like keeping it real and just making it about the dance. I'd love to do a video like that".

In the UK , the music video was banned from airing on music video networks before 10 pm, for displaying "a number of risqué scenes featuring bondage gear and Spears whipping her dancers".


The music video reached the 100M views on March 2014, becoming the 4th video on her channel to do so. It rapidly surpassed I Wanna Go video as the most watched on her channel, until it was eventually surpassed by ...Baby One More Time, Toxic and Oops!... I Did It Again a few years later. It currently has over 378M views.













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I am a performer.  I am a Mom.  I am funny.  I am your friend.  I am Britney Jean

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One of my favorite Britney videos, if not, my favorite. And apparently the only conservatorship music video that Britney has liked. 

Isn’t it funny how all the projects Britney likes or has the most input in tends to be the stuff I like best? :mariahstare_carey_annoyed_um_irritated: See what could’ve happened if y’all just let her have creative control, Jamie, Lou, and Robin? :mariahstare_carey_annoyed_um_irritated: But no, y’all just had to be the sick power trip abuser psychopaths you actually are. :fu_britney_flipping_off_finger_mad:

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4 hours ago, Louis-j said:

Is it me or was the entire video in wide shot (without the black borders) when it was first uploaded and then like a week later it got updated with those changing formats ? 

what I remember is that it was available in a higher quality than 1080p, is that what you mean?

I am a performer.  I am a Mom.  I am funny.  I am your friend.  I am Britney Jean

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