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BLACKPINK Has a Message To the Haters ("Shut Down" M/V Breakdown) + New Performance Video


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BLACKPINK are on top and they acknowledge it with the new single "Shut Down" 

 "Shut Down" is proving to be a diss track for the trolls that badmouthed the girl group over their long break. While Blackpink’s last group release was their 2020 album, “The Album,” the girls reject the idea that their latest album is a “comeback,” because they’ve never left.

"It’s not a comeback since we’ve never left"

Over the last two years, Blackpink's absence from the K-pop scene has been taken as their weakness which is why the single clap back at their haters. 

Throughout the midtempo track, the girls deliver various warnings to haters that trying to drag them down is a waste of time.

"Praying for my downfall, many have tried, baby"

The music video pays homage to their old music and every scene is a carbon copy from an old BP music video. All this callback scenes are contained in some type of "warehouse" of music video sets and it's almost like they are closing the door on their past which means, not only to the people competing with them but also to all the records they have set by just releasing these new 2 singles.

They are now entering an entirely new "area" and it's only a way from here, UP!

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"Keep talkin', we shut you down"

Blackpink Shut Down GIF - Blackpink Shut Down Blackpink Shut Down GIFs

 

Now let's see the references!!

1. “DDU-DU DDU-DU”

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2. "WHISTLE" + “BOOMBAYAH”

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3. “BOOMBAYAH”

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4. “PLAYING WITH FIRE"

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5. "KILL THIS LOVE"

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I'll be honest, their videos (and all Kpop for that matter) can't even focus on one concept. I guess that's the reason why I missed all of the references. Or perhaps their MVs are not as memorable (or iconic) as I thought. At this point, I'm just waiting for Lisa's solo album; hopefully without YG producers.

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