Justin Timberlake sells his entire music catalog of 200+ songs for $100 million

[Jordan Miller]

Justin Timberlake sold the rights to his song catalog to Blackstone Inc.-backed Hipgnosis Song Management. Via Bloomberg:
 

Quote

The deal was valued at just above $100 million, Dow Jones reported, citing people familiar with matter. It gives Hipgnosis full ownership and control over the pop star’s interest in some 200 songs he wrote or co-wrote spanning his career. 

Dayum

[Brian Claudio]

I don't know what to think of this...

[PickleSpears]

What does that really mean? They can do what they want with his music without his permission?

[RebellionSparkles]

hahahah. Blackstone overpaid.

[Popcornie]

Why would he do that.. Is he running out of money or smth

[BritneyLVR]

[RadicalOptimism]

Makes sense since he’s a flop now 

[britney_rocks]

I wouldn’t have paid more than $10

[sykology]

Probably a sign he is quitting music.  

[Brispea]

Lol, I love that he has always been so shady to Britney but she got paid what? Like the same amount for her Vegas residency? 

[PaMisMuchachas]

$99,999,999 for Cry Me A River and $1 for the rest. 

[ByDemand]

in a world where true artists are fighting for ownership of their music...

[Stefani]

After listening to his most recent album, I'm struggling to believe that his catalog is worth that much. Seriously who even streams/buys JT's music anymore?

[Cqleb]

Taylor swift has left the chat 💬 

[Haha-Hehe-Haha-Ho]

14 minutes ago, Stefani said:

After listening to his most recent album, I'm struggling to believe that his catalog is worth that much. Seriously who even streams/buys JT's music anymore?

My guess is that the buyer is hoping to recoup that money through licensing deals, so expect to see JT's songs be featured in commercials, tv shows, and movies a lot more. Usually artists maintain control over licensing to limit how their work is used but now that he's not part of the equation, I wouldn't be suprised to see it used in increasingly tacky and tasteless ways. There's nothing like "Suit & Tie" being played over the same Men's Warehouse commercial for a decade+ to further erode what's left of his legacy.

[Freakshow__]

[bbbsss]

get money sis

 

[Britney'sBish]

That seems like a dumb move to me.

Did he need a quick cash in or something?

[thegrove]

I mean I have no idea how this stuff works, I’m not a scientist 

 

but if I were JT and someone offered me that amount, I’d think they were outta their mind and take it screaming  

no offense bro, but you haven’t exactly delivered in a hot minute and it probably won’t happen again, it doesn’t seem like he wants to be a full time music force. 

[Haha-Hehe-Haha-Ho]

33 minutes ago, Britney'sBish said:

Did he need a quick cash in or something?

Well after his buddy Ashton Kutcher made a fortune off being an early investor in Uber, he went through a phase (around Social Network movie era) of investing in many tech startups. I guess he fancied himsef a genius angel investor or something; The thing is, tech investing is very cash intensive and there's a high failure rate for startups. It's a very risky and competitive business enviornment, even for seasoned tech industry veterans so I wouldn't be suprised if his bets failed to pan out like they did for Kutcher.

Especially now that interest rights are rising, startups are the first to suffer liquidity issues due to lack of collateral. He's probably holding a basket of rotten eggs so he may be selling his catalog out of sheer desperation.