Adele: I don't make music for TikTok

[Jordan Miller]

Quote

 

As we were wrapping [the album] with the mixing and all of that, the conversation of TikTok came up alot. They are like "we really need to make sure the 14 year olds know who you are, and I'm like "but they've got mums and they've definitely grown up listening to my music.

If everyone is making music for TikTok, who's making music for my generation? I'll do that job, gladly, I'd rather cater to people who are on my level in the amount of time we've spent on Earth and the things we've been through.

I don't want 12 year olds listening to this record, it's a bit too deep. But the 30 and 40 year olds who are committing to themselves and doing therapy, that's my vibe. Because that's what I was doing, and I am more concerned with how this record helps them. - Via ATRL

 

[Ofcoursenot]

She's right, there's enough Tik Tok songs (and artists) in the world right now

[Aquaseity]

Iconic response tbh. Say what you will about Adele being bland or whatever, but there's something still exceedingly refreshing about her not running from her age or the fact that her audience has grown older with her. It's rare that you say loyalty from an audience toward their listeners in the context of age--I think a lot of pop girls like to pretend that their listeners are as young as they were when they first got fans and became famous. Taylor is someone else who comes to mind as someone who might have made peace with getting older and writing to/for fans that aren't teenagers, even though she still has plenty of young fans, just like Adele has.

[babyimmafreak90]

I appreciate that she doesn’t just want to pander to 14 year olds and she’s right about who her target audience is. But I still wish she’d explain her divorce to her son in private like a normal person instead of releasing that lame song about it 

[Adriannn]

Tell'em queen.

[Arwen]

Command that respect for your artistry Adele! 

[Speed X]

We love a self-aware Queen who knows her audience, sets her boundaries, and stands up for her vision.

[MasterMindz]

Love this! Someone had to say it. 

I love Tik Tok music, but not everyone needs to cater to that level of music. 

[Stefani]

I mean, duh. Nobody on TikTok is gonna take Adele's 9612475th sad song and put it in a TikTok video, because her music doesn't suit the platform. And that's a good thing tbh. 

[JayTawndre]

Preach!

[Bigno]

I just love that about her. As much as I am not really feeling any of her new songs, I just love the fact that she has zero effs to give. If there is something that immediately  turns me off about an artist is desperation to fit. I won`t mention names, cause my point is not to bring anyone down buuuut, I think careers that had been legendary were washed off by this need of being the "it girl" even when you are reaching elderly levels. And I hate ageism, what I mean is that you can tell they don`t speak from their experience, they just pick and choose things they assume will be liked.  

[PokemonSpears]

[Kevney]

ok?

[kfitz421]

8 hours ago, Aquaseity said:

Iconic response tbh. Say what you will about Adele being bland or whatever, but there's something still exceedingly refreshing about her not running from her age or the fact that her audience has grown older with her. It's rare that you say loyalty from an audience toward their listeners in the context of age--I think a lot of pop girls like to pretend that their listeners are as young as they were when they first got fans and became famous. Taylor is someone else who comes to mind as someone who might have made peace with getting older and writing to/for fans that aren't teenagers, even though she still has plenty of young fans, just like Adele has.

True-ish, but also Her album is literally called 30 which is like 4/5 years younger than her actual age 

[Whyshouldibsad21]

Icon. I wish more artists spoke about this so openly. 

[BUWYGF]

6 hours ago, kfitz421 said:

True-ish, but also Her album is literally called 30 which is like 4/5 years younger than her actual age 

she's 32 she just started writing the album when she was 30

[Freakshow__]

I cannot wait for 30. Crying already. Less than 24 hours!!!

[Markoct]

Watched the entire interview.loved it.

[kfitz421]

6 hours ago, BUWYGF said:

she's 32 she just started writing the album when she was 30

She’s actually 33 

30 is three years less than her actual age. IE not acting her age 

[Style. In Moscow]

Nicki said it in a dope way “you’re time is tick tocking, you better stick to dancing.” and nobody said a thing.  Slay Adele! *NOT*