On April 12, 2004, the Everytime music video premiered on TRL. It was the third video to promote In the Zone, Britney's fourth studio album. It was filmed on March 13 and 14 in Los Angeles and it was directed by David LaChapelle, who had photographed her in 1999 for the Rolling Stone magazine.
The video features Britney and her love interest (Stephen Dorff) arriving at a hotel in Las Vegas inside a limousine. They seem distant, and when Britney tries to touch him while he talks on the