Nike's lawsuit over the shoes is valid, and it's mostly cos it could have serious damage to their brand.

[Spicechinodiva]

Now nike let MSCHF and Kanye do their Holy water shoes with a rebrand design and actual holy water from Israel. They allowed it cos it didn't cause harm to them

 

The satan shoes actually could have serious financial crisis to them, which is why this lawyer explains stuff likes this modifications happen alot, for companies like Nike its murky water to determine which ones deserve the lawsuits as most get thrown out. 

 

However, he says this one is a legit cause of concern, they're suing MSCHF and not lil Nas X, they're suing MSCHF cos it could basically ruin the reputation and image of Nike forever if they seemed to allowed it to happen.  

 

Basically it's actually potential to cause serious harm, which is why this is a valid reason for a lawsuit for such modifications..

 

It's the fact that Nike could suffer serious public backlash over this. 

 

Sometimes businesses have to bow out of massive sponsorship deals with entertainment artists like how Pepsi cancelled their sponsorship contract with Madonna, over her controversial like a prayer video, it would have been fine but when taco bell and restaurants were actually saying once their contract is up, they won't renew, that's when they cancelled the deal, cos it would hurt them financially..