Kings of Leon will offer new album as a non-fungible token (NFT)

[ChromaticaGlory]

Kings of Leon is poised to make history as the first band to release an album as a non-fungible token [NFT] a cryptographic way to buy and sell digital art and media.

The rock band’s new album, “When You See Yourself,” will release March 5 via streaming services like Spotify and Apple Music, but also as a NFT on YellowHeart (https://www.yellowheart.io/), a streaming platform based on blockchain.
The album will mark the first time that fans can purchase an album on blockchain the same day as its traditional release on other platforms.

Along with the album, YellowHeart is offering two other crypto packages to users. The platform auctioning off 6 “golden tickets” that will include perks like four front row tickets to any Kings of Leon show for life, and another package includes six individual art pieces celebrating the album’s release and Kings of Leon’s legacy. The auction is set to go live at 12 p.m. ET on March 5.

YellowHeart is revolutionizing the music industry by creating a new way for artists to monetize exclusive content such as digital artwork, albums and collectibles.

Recently, artists like Grimes and Linkin Park’s Mike Shinoda have raked in the big bucks selling their digital art as NFTs, to the tune of $5.8 million and $30,000, respectively.

https://variety.com/2021/music/news/kings-of-leon-release-new-album-nft-1234921278/