The OCC celebrates Ed Sheeran's Divide take over on the singles chart, though they changed their streaming rules..

[Spicechinodiva]

Ask @Slayer or any British music fan, the day Ed Sheeran broke the UK singles chart back in 2017, was the day many people complained about streaming. 

It was so controversial, the OCC changed their streaming criteria,  this was praised by Everybody including the US, though criticized by Billboard.

 

This basically made sales a more powerful factor cos you can only stream 10 times per internet provider a day for an album or song, after the tenth play of that day on your internet provider account,  any other streaming plays are automatically disqualified, which is why acts like little mix, and others are adamant, buy the music, sales outweighs the streams in the UK. 

 

Some generation Z complained saying they rather stream instead of buying music, but veterans have actually benefited more from the criteria change, more than today's artists. 

 

@Jordan Miller

[Isla]

Glad they changed the rules. While streaming is reflective of the way people consume music today, I was not a fan of the fact that every track from the album was allowed to chart.