Popular Post Urbanney Posted December 20, 2020 Popular Post Share Posted December 20, 2020 I'll never get over how much of a wasted potential the Glory era was. First of all, Glory is my favorite Britney album period. There are so many good songs on the album and so many that had potential to be successful singles. Second of all, the era started off so strong. In May 2016, we got arguably Britney's best post-breakdown non-tour performance (the 2016 BBMAs). Throughout the year and during the beginning of the era, Britney was doing quite a lot of promo, looked incredible, seemed like more of herself, and seemed happier. She was even talking about her conservatorship in interviews, despite it later it getting edited out. She was constantly putting on killer performances for POM. She was posting exciting videos of her dancing on IG. She was really kind of at her peak in terms of everything she did post-Circus. Then, Make Me came along and there was SO much hype for the video. The original (now leaked) version also was getting leaked to bloggers like Perez Hilton, who were all building up the hype even more. But then, the Make Me video took so long to get finished and released, which was already starting to kill some of the buzz. And once we finally got the video, well, you all know what a cringe-fest we ended up with. That pretty much instantly killed the hype of the era. Adding on to the mess, fans were also disappointed with Glory's infamous screenshot album cover, and started a petition (after a petition was just made to advocate for the release of the original Make Me video) for the album to get a different cover. We did get Private Show as a promo single and the commercial for the perfume, where Britney looked truly incredible and passionate about her music career. That helped fans feel (only) a bit better after the Make Me video fiasco. Fortunately, fans did get Britney's first VMA performance since her infamous 2007 performance. Unfortunately, the performance directly followed a 15 minute (yes, 15 minute) performance by Beyonce, was at a weird time slot during the show, and it basically just turned into a 3 to 4 minute half-Britney, half-G-Eazy performance with bad lip syncing, which, again, looked really bad after Beyonce's performance. Things died down for a couple months, but then we got the incredible Slumber Party video. By the way, Slumber Party deserved to be a single and you all know it. Exhale absolutely loved SP and wanted it to be a single. It was only once SP "flopped" that people started saying that it was boring and that it didn't deserve to be a single. It was also a perfect fit for what was popular in pop music at the time. But Britney and her team did zero promo for it besides the video, so it never got the attention it deserved. And then, that was it. Nothing else. The Glory era was over (until 2020, if you count that, I guess). ------------------------- So, this really makes me wonder: why was the Glory era cut so short? It made sense that Britney Jean only had two singles (the album is bad, Britney was caught up in starting POM), but why did Glory only get 2 singles? Was it because of the underperformance of the singles, even with all the promo? Was it due to all the blunders the era already had? Was it because Britney was just done with Glory era and didn't want to do any more for it? Was it planned this way all along? Or was it something else? Thoughts? 22 5 Link to comment
mannequin19 Posted December 20, 2020 Share Posted December 20, 2020 i'm thinking it was just because slumber party flopped? it's kinda hard for artists to pick things up again after a single didn't do very well. lead singles are usually the best performing and goes downhill from there. make me, while still a hit, didn't even go top 10 so i'm thinking her team just wanted to cut their losses 2 Link to comment
Easy There Posted December 20, 2020 Share Posted December 20, 2020 Make Me fiasco killed the ears charts wise. She kinda lost interest in her career after hooking up with sam (smth else going on bts) 1 6 Link to comment
Popular Post Trentals Posted December 20, 2020 Popular Post Share Posted December 20, 2020 What are you talking about, it’s been her longest era. Four years and Glory is still serving us up new bops 1 30 4 Link to comment
S jones Posted December 20, 2020 Share Posted December 20, 2020 11 minutes ago, Easy There said: Make Me fiasco killed the ears charts wise. She kinda lost interest in her career after hooking up with sam (smth else going on bts) Make me is a really good song! Katy Perry intentionally released Rise to deviate focus from Britney ... Also music video was arrived 2 weeks late. Her VMA performance was hyped but VMA gave Beyoncé a 15 min slot just before her. Make me is platinum ...so it did a decent job , the only problem were 1. The song was not promoted properly 2. they should have released a single with Britney VMA performance and music video 3. RCA was not expecting glory to go number 1. So clearly poor marketing plans 4. if you think about it glory is a medium hit album without any hit single 4 Link to comment
Body ache Posted December 20, 2020 Share Posted December 20, 2020 The budget was used for the MM music video. Her label didn't want to spend that much for SP. Neither song sold the album. In fact the whole fiasco and official MM music video turned off people from the era. Britney's first single rollouts are always top notch and hyped. Once the hype was met with an unappealing music video/performance, then it really ruined the era. SP had some hope but it didn't get any promotion. 9 Link to comment
S0ggyBiscuit Posted December 20, 2020 Share Posted December 20, 2020 They really pushed for MM to be a hit even giving it a discount but SP flopped and she mostly used up her budget. Vegas was still lucrative and they decided to cut their losses. Just a poorly executed era that couldn't be recovered by her dated team. 1 6 Link to comment
2K16NEY Posted December 20, 2020 Share Posted December 20, 2020 Make Me music video killed the hype. Imagine if the original video had been released... everyone was excited for Brit’s big ‘comeback’ from that Britney Jean mess :( The original Glory cover did NO favors. It was basic and boring, I mean, it was a screen grab like come ON RCA!!!!!!! The interviews... she never talks about the music or breaks down recording the album and that would certainly help propel the album up the charts. Then Slumber Party... no promotion... no attention. Then nothing else. Since Femme Fatale, her album rollouts are so ****** messy and lackluster. Glory had soo much potential, the potential was OOZING when Make Me was released... then it was downhill from there. 8 Link to comment
Slayer Posted December 20, 2020 Share Posted December 20, 2020 Honestly I loved how bubbly she was and her personality was shining so much! I’ll always be devastated this amazing album only had two singles :( I wish they promoted slumber party! There were so many single choices, I really wanted Better/Just Luv Me as singles. I loved her interviews that era, the performances, the festivals she did - honestly she did do a lot more promo than she has in a long time. But there was a lack of promo at the times music was released. I’ll never forgive her team for cutting the era short. 6 1 Link to comment
NastyT Posted December 20, 2020 Share Posted December 20, 2020 I think Britney needs to be managed by Roc Nation, once she is out of the conservatorship. You can already tell they are working on reshaping Christina’s image, and I’m impressed on what they have done so far. I have a feeling Roc Nation would help build Britney’s brand back up, as well as helping her with her confidence. Britney would just have to be willing to put in some hard work. 2 1 Link to comment
Fenixxx123 Posted December 20, 2020 Share Posted December 20, 2020 Slumber Party wasn't even released as a proper second single. Idk what happened. There was def. some material singles. Link to comment
Popular Post Roger Posted December 20, 2020 Popular Post Share Posted December 20, 2020 Her team ruined it. They destroy everything they touch. 9 7 Link to comment
studlygeorge Posted December 20, 2020 Share Posted December 20, 2020 31 minutes ago, Body ache said: The budget was used for the MM music video. Her label didn't want to spend that much for SP. Neither song sold the album. In fact the whole fiasco and official MM music video turned off people from the era. Britney's first single rollouts are always top notch and hyped. Once the hype was met with an unappealing music video/performance, then it really ruined the era. SP had some hope but it didn't get any promotion. This. Even the people who think the OG MV is trashy know that if it was released with the original photoshoot it would’ve gotten people talking. It honestly could have been the next If U Seek Amy type fiasco and honestly with how many news outlets kept questioning why the cship was in place (like many fans at the time too), the chains imagery could’ve brought up a very interesting conversation at the time (which very well could have been Britney’s intention) 5 2 Link to comment
Isla Posted December 20, 2020 Share Posted December 20, 2020 (edited) I blame RCA and her team for handling things quite badly in a way. Britney seemed really passionate about the album during interviews and did quite a bit of promo. They left it way too late to release a second single which barely did nothing so they probably gave up after that because they couldn’t be bothered anymore (and partly because of Slumber Party’s underperformance). It’s a shame, Glory deserved better. So many of the songs could have been singles. Edited December 20, 2020 by Isla 3 Link to comment
Britney2001 Posted December 20, 2020 Share Posted December 20, 2020 Correct me if I am wrong, but didn't that "biggest missed opportunities" YouTube video about Britney Spears mention that she may have wanted to sing live at the VMA's? If she did, that alone would have been better received. 3 Link to comment
Isla Posted December 20, 2020 Share Posted December 20, 2020 49 minutes ago, Sourab Patodi said: RCA was not expecting glory to go number 1. So clearly poor marketing plans I think the problem was they released the album the same week as Barbara Streisand and Florida Georgia Line. Glory MIGHT have gone to number 1 had they waited a week or so. Link to comment
ColdAsFire88 Posted December 20, 2020 Share Posted December 20, 2020 At the time I felt like the roll out was fast. They dropped Make Me, Then Private Show, then the MM video. After that Do You Wanna Come Over and Clumsy were released as promotional singles. Then the VMA’s and her album release. I think this all happened in a matter of six to eight weeks Anyway, I think the corny MM music video was the beginning of the end for Glory, but its one of her best. 1 Link to comment
lilhennythings Posted December 20, 2020 Share Posted December 20, 2020 Honestly with Britney it's like why anything these days 4 2 Link to comment
Popular Post bitbitboi Posted December 20, 2020 Popular Post Share Posted December 20, 2020 Thank you for this thread, it was a great summary of the era, and you are right with everything you said. Also, and I hope this doesn't sound weird, but it was the first time that I actually saw Britney as full grown and hella s exy woman. No more lolita, no femme fatale character... A mature, confident woman. "Glory" is a fantastic album, with a mature and consistent sound for Britney, but I hate how fans underestimate it just because it didn't do well with numbers and the GP. You guys need to stop turning your backs on your faves just because a project doesn't do well. 12 1 Link to comment
Popular Post Steel Magnolia Posted December 20, 2020 Popular Post Share Posted December 20, 2020 I think she was warring with her Team behind the scenes over the original MM video and the original artwork. Bryan was slowly pushed out of her sphere, and Jamie slowly inserted himself back into it. By then, Slumber Party was released, and there was no longer any further budget to work with due to the David LaChapelle fiasco. Enter the skimpy POM costumes, the tics, and the panda makeup. By then, Britney was pissed and over it all. 3 7 Link to comment
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