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Swimming With the Stars release explained (who and why)


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1 hour ago, Hungry Hun said:

13k copies of the song first week and it topped the pure sales chart. But since streams were very weak and the song wanst sent to the radios, it just charted on Bubbling Under 

exactly.

translation: it didn't chart.

further translation: pure digital song sales are beyond irrelevant when it comes to the success of a song in the current music climate.

mood ring didn't make anyone any money and proved nothing in terms of her ability to have legitimate chart-topping success again. all it proved was a small chunk of her older generation fans still consume music in a somewhat 'old fashioned' way.

btw this is not at all about bashing mood ring, I love it do death and of course it was a nostalgic feeling to see her on top of any chart at all, no matter how irrelevant. but let's call a spade a spade. the tweet in the original post suggesting Sony was excited about how well mood ring did just sounds a little silly, and I don't see why this random fan account would be any more of an 'insider' than anyone else floating around theories on the internet.

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If RCA was smart they would do an album of rare and unreleased songs while she’s on hiatus, I’m sure her contract states she needs to release something by now and if they put enough unreleased material on it it could count as a studio album. They probably won’t though because of the whole situation....it would be expensive and they wouldn’t want to lose money from fans boycotting it. 

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10 hours ago, David Rose said:

mood ring didn't make anyone any money and proved nothing in terms of her ability to have legitimate chart-topping success again. all it proved was a small chunk of her older generation fans still consume music in a somewhat 'old fashioned' way.

yeah, but things were not that black and white. It was a 4 years old track that every Britney fan already heard, and for ages it was available on YouTube to be riped off. No promo from the label nor her team except for a tweet/insta post. As far as streams go, it wanst added by the label to any big playlist in any given platform. It wasnt sent to the radios, even though twitter stans made everything for the song to be played on Most Requested Live and everytime they played it was a short extracted version cause they didnt have the song, wich didnt generate radio spins at all.

RCA clearly didnt expect the song to top the pure sales chart, selling more than the #1 song in the US that week, which means that IF they gave the right treatement to the track it could've charted on Hot 100, even if remotely shy.

If they wanna test how a 'new" Britney song would perform with investments in and without her direct involvement, let them.  They have nothing to lose, production costs for this specific song were already paid 4 years ago anyway.

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