Beyonce's new visual album "Black Is King" underperforms on Disney+

[Jordan Miller]

 

Beyonce released Black Is King on Disney+ last Friday. It didn't debut with stellar figures, according to a new report from Yahoo!.

They claim it was the tenth most-watched item on Disney+, attracting less than 4% of total users in its opening weekend. It trails way behind The Incredibles 2 followed by Frozen 2, The Muppets, and Hamilton.

It ranks worse when considering how much time subscribers spent on Disney+, coming in at number 13, with users only spending about 2.2% of their time watching that film.

By comparison, Hamilton came in at number one with 22%.

Disney has 100 million paid subscribers across all its platforms. 

However, numbers aren't everything. Black Is King is a stunning 80-minute body of work with an empowering message. It was also widely-received amongst critics with a 100% score on Rotten Tomatoes. 

Exhale, does this surprise you? I think Disney+ was an... interesting platform to put the visual album on. The marketing and timing for the project was also a little confusing. A lot of Exhalers and even some of my friends were under the impression Black Is King was supposed to be an entirely new album. When I told them it was based off The Gift soundtrack, which she released last year for The Lion King, everyone was like "ohh??" 

Did you watch Black Is King? What do you think? 
 

 

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[Towelney]

And I oop—

EDIT: Jks aside, it looked amazing! At least it’s critically acclaimed ☺️

[Exaholic]

It underperformed because Yonce is heavily...

[Midnight]

This is gonna make people in here so happy 

[Exaholic]

1 minute ago, Midnight said:

This is gonna make people in here so happy 

It doesn’t make me happy. It just made me giggle a little. 

[Midnight]

1 minute ago, Corso said:

It doesn’t make me happy. It just made me giggle a little. 

well DON'T! 

Spoiler

okay maybe it's a little funny 

 

[RadicalOptimism]

9 minutes ago, Midnight said:

This is gonna make people in here so happy 

[Alestaos]

This is what happens when she can't get her "people" to fudge numbers for her!

[RadicalOptimism]

I’m not surprised. Beyoncé’s era is over just like Perry. It’s a Glorious day  it’s #DUASZN 

[MissSpearsSaysSo]

Well, people are sick of her at this point. She’s become such a huge over exposed celebrity, that people have become tired of seeing her everywhere all the time and they no longer care about her music or art. 

[Midnight]

3 minutes ago, CrazyButItFeelsAllright said:

[OnlyBeyonce]

i'm a fan of her since 2001 but i have watched it for free  This is why tours are so important for artists ( you need to pay if you want  watch it) and no one give a **** anymore on album sales 

[Jordan Miller]

13 minutes ago, Midnight said:

This is gonna make people in here so happy 

I know, which kinda sucks. Beyonce deserves all the hype but haters say otherwise.  

[thebritmaster]

Give me back I Am... ....Sasha Fierce Beyonce. Give me bops back 🙌

[Arthurfleck]

In all fairness I tried to watch but its almost unwatchable... its really a high budget family movie for the carters ego/self enjoyment ... but you can tell there was a lot of money and effort put on it.

Most critics were afraid to say that out loud but here we can, right?
 

the new song and re release of the album also flopped really hard. Add that to the original post! 

[Otaner]

Good!! She’s so boring ... I’m tired of seeing the same dance moves over and over and people going nuts over it ... she doesn’t make good music anymore, it’s all so pretentious 🥴

[Jordan Miller]

[Exaholic]

Do we think that Disney+ and their “child-heavy” catalogue and viewership maybe wasn’t the best platform for this?

[PuertoRicosFinest]

I guess this means All Lives is King.

[PokemonSpears]

I think it's just the platform

I don't think people are waiting for music related things to be released there and not on YouTube.

And btw, that was another of the things I read that people from Africa were complaining about, that Disney+ isn't even available in most of Africa.