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The Curious Staying Power of Britney’s Perfume Empire


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For the lazy readers, here are some interesting quotes:

 "She made it cool to wear fragrance," says Karen Grant, vice president and global beauty analyst for the NPD Group. "Young people are still very engaged in fragrance, and that awareness was raised years ago by Britney Spears. Britney was part of that appeal.":brit:

Curious became "by far" the number one scent not just in the celebrity category, but across the entire fragrance industry.

If you look at people like Lady Gaga or Madonna, whose fragrances should have done well, they didn’t do as well as Britney because they didn’t care. Britney really cares about fragrance. She loves to talk about it, wear it, and even sing about it."      :foh:

"When a young celebrity, like Ariana Grande, comes out with a perfume now, it’s usually inspired by Britney, and that’s because hers had the longevity."Spears’s relationship with her fans is also a unique one. "

The thing about Britney is that your heart goes out to her," Grant says. "Even when she does things that make you go ‘Come on, Britney!’ people don’t hate her, they root for her. That is an enduring quality about her." And that sympathy translates into sales. According to Loftus, "her real fans thought that when Britney was going through difficult times, buying her perfume would help her. It’s strange the relationship people have with these brands." :squintney:


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4 minutes ago, prettylittleliar_2214 said:

Agreed. Taylor completely copied Fantasy. Britney is the definitive pop girl that everyone wants to be.

i think it's more a desire to analyze and mimic formulas that may replicate the type/magnitude of success which was attributed to britney.

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Just now, --- said:

i think it's more a desire to analyze and mimic formulas that may replicate the type/magnitude of success which was attributed to britney.

Like everyone has done with Vegas residencies or like Britney herself did with her mobile game, trying to replicate what Kim did.

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4 hours ago, Screamous said:

Idk how her perfume had stable sales even for nowdays while her last albums getting less and less purchases

Well you really don't have to be a rocket scientist lol how many glory copies she sold does not equal how many fans she has.She has millions of fans to support her perfume empire. Too many people on here think in this very weird way that if you aren't selling a million albums in a time where the music industry is borderline dead then it means no one cares and she won't be able to tour etc etc 

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