On July 13, 2000 the music video for Lucky was released by Jive Records. It was directed by Dave Meyers and it was shot on June 12 and 13 of that same year, at the Ren-Mar Studios in Hollywood, California.
The video begins with Spears telling a story about a very famous Hollywood actress named Lucky, who's seen wearing a pink nightgown inside a mansion. By the end of the first chorus she opens the door to find a handsome man who takes her in his arms as she faints. The director yells "Cut! We've got it", then Lucky walks off-set into the studio quite annoyed, replying to the director "Finally! We've done it fifty-million times!". The real Britney is seen watching her throughout the scenes, standing unnoticed and being very worried about Lucky.
Later we see Lucky at the Academy Awards accepting her award for Best Actress. She looks very happy while she accepts it and then makes her way into her limo, away from her screaming fans. She finds an ornate mirror that was used on the film set and then looks back to the crowd where she sees Britney leaning forward. The limo drives away, leaving Spears behind on the red carpet. The video ends with Lucky crying herself to sleep, her dark mascara dripping down her face., then the curtains close.
It landed at #35 on the Top 100 countdown (Los 100 + Pedidos) of MTV Latin America of the year 2000.